Why the Enterprise Market Needs Drone Technology
The adoption of drone technology continues to grow across all markets and enterprise organizations are no exception. Waypoint recently sat down with senseFly’s Head of Enterprise Business Solutions, Matteo Triacca, to understand more about this evolving market. He explains how his experience with drones and his international business background has been crucial for helping enterprise organizations better understand the many benefits of using senseFly drone technology.
Tell us a little about yourself and your background.
I was raised in Switzerland but pursued an education in the United States. I attended Belmont University in Nashville, Tennessee on a tennis scholarship. In fact, I actually moved there without speaking English but ended up learning both English and Spanish while there. I really enjoyed that time because I got to understand life in the US.
After graduation, global sourcing piqued my interest and took me to Ho Chi Minh City, Vietnam. I learned a lot about working in multicultural environments during that time. Between being an outsider in the US and then in Vietnam, I learned how to adapt to local cultures.
In the early 2000s, I came back to Europe and have been involved in international business ever since. Before senseFly, I worked for a medical device company as a regional portfolio manager, where I was responsible for handling key accounts in the private and public sectors. Working internationally helped me become open and able to do business with different people from different backgrounds.
How and when did you get started with senseFly?
Since 2013, I’ve had a fascination with drone technology. That’s when I came across an opening at senseFly and applied. I received a call shortly after, and the rest is history.
It happened relatively fast, but with a great deal of comfort. I quickly and easily got along with the team. Back then, the company had only 35 employees. It was a good time to begin working in this industry, even if you came from an entirely different sector.
I had the opportunity to learn a lot because the industry wasn’t very developed. We didn’t know what the future held. There were all these questions, but we had a lot of passion for finding these answers and growing the industry.
We quickly discovered applications in mining and surveying but had questions about others, such as agriculture. It’s been a great journey to watch the technology grow into not only agriculture but many other verticals as well.
What does your average day at work look like?
It depends on the day and which time zone I need to be active in, as the business is truly global. I spend about 50% of my time in meetings and conference calls, doing as much as I can externally to understand market trends.
More importantly, I’m on calls to understand a customer’s needs. A big part of my job is problem-solving and learning about where a customer is today with their drone operations and where they’d like to be tomorrow.
This process is the same in every vertical but is dependent on the stage of the conversation. The first stage is about understanding the problem the customer would like to solve and see if and how we can help them achieve their goal.
After determining whether senseFly can help, the next stage is explaining how we can integrate drone technology and related data into their program, projects and objectives. We discuss how we can adapt and integrate our technology within their workflow without disruption.
People tend not to like change, so the question is always “how can we integrate new technology in an environment that already exists without disrupting it”. It’s about finding a solution that fits so people can adopt it quickly and do their job in a more efficient way.
The last stage is really the continuous conversations that come with daily operations. And if there are ways that I can continue to help clients and prospects streamline their operations, I try my best to do that.
What is your favorite thing about working at senseFly?
I love being part of this journey—contributing to building an industry, pushing the technology and discovering its higher functions. The entire process is a journey: talking to customers, understanding their problems and adopting the technology. Then seeing the great success they’ve achieved six to 12 months down the line is something I really enjoy.
The beauty of drone technology is that you can do a lot of things, but it’s not magic. There’s a complexity and intellectual challenge that comes along with it. The work is hardly repetitive, which I think is the real driver for me. Challenges and complexities are difficult but can be a very strong motivator. I’ve always been keen to solve problems, so having that every day is beautiful. It keeps the brain working.
It seems like everyone at senseFly shares the same passion for drones and the drone industry. What about drone technology are you most passionate about?
My overall passion is around using technology to solve problems. From the very start, I’ve spent a lot of time with end-users in various industries to understand their workflows and challenges firsthand. I take this information to our internal team for discussion so we can collectively find solutions.
Drone technology allows us to solve problems that give our clients headaches. From the beginning, I evaluate and analyze if we have the right tools to solve them. Being able to use technology to solve issues is just fantastic.
Where do you see the drone industry heading in the next 3-5 years?
I believe there is going to be a big increase in adoption from an enterprise perspective. The more and more these enterprise organizations do so, the stronger the message is to the drone industry to keep pushing and expanding applications.
For the most part, smaller businesses were the first to adopt drone technology. However, in the last few years, we’ve noticed a shift in the enterprise market adopting drone technology at scale. This will continue and will really help further democratize drones in the professional world.
Thank you so much for talking with us today!
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